Sochi Advertising Agencies begin implementing its own modernization program of advertisements.
Despite the fact that the Olympic Committee has not yet made a decision on the venue of the 2014 Winter Olympics, the implementation of the federal target program "Development of Sochi as a Mountain Climate Resort (2006-2014)” has been already begun in Sochi. The outdoor advertising of the city that would receive the most modern sports facilities, hotels and shopping complexes must comply with appearance of the future capital of Olympics-2014.
Sochi advertising agencies would take part in this reconstruction and would update own advertising mediums by the new dynamic “Prismatron” and “eX.Tower” construction’s applying. Thus the number of dynamic advertisements will significantly increase per capita.